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Acer and Asus: the Major Players in the Market of Netbooks in Europe

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European PC market faced a high boost of 27% increase in EMEA (Europe, Middle East and Africa) in the third quarter of 2008 (3Q08) compared with the same quarter in 2007 as a result of the significant sales –over 2m that Netbooks brought from last year.

Also, overall Netbook shipments in the Global PC market showed up 52% increase year on year. It is interesting that Netbooks saw significant sales during back-to-school market. It shows that most consumers need more to have portable netbooks which can help them to perform basic PC functions and surfing Web outside.

"Mini notebooks saw a surge during the back-to-school season with IDC estimating over 2 million units shipped in EMEA in 3Q08," said Eszter Morvay, senior research analyst for IDC's EMEA PC Tracker. "

Among the top leading PC makers, Acer and Asus got most benefit from their mini laptops and could dominate the 80% sales of netbook market by their Aspire one and Eee PC mini laptops. “The appealing product design coupled with the right price point earned Asus and Acer a combined market share of over 80% in this rapidly expanding market.”

IDC predicts that in Q408, the PC market will see the shipment of 4m units when the new manufacturers such as Toshiba, Fujitsu, LG and Samsung start launching their new netbooks for the holiday season.

In world-wide PC vendor market share, Acer captured 21.3% in Q308 by a massive push of its Aspire One across both the retail and telco channels and stayed on top. It was followed by HP 18.7%, Dell 9.5%, Asus 7.4% and Toshiba 5.8%.

Via reghardware

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