Nikon
has announced the Coolpix P7800, which sits at the top of its compact
camera lineup, replacing last year's P7700 as flagship zoom camera. The
P7800 is extremely similar to its nominal predecessor, the most notable
change being the addition of an electronic viewfinder.
For those with a short memory, P-series cameras prior to the P7700
had optical viewfinders. The P7700 got rid of that entirely, but gave
users a fully articulating LCD in exchange. On the Coolpix P7800 the
viewfinder has returned, in electronic form. The EVF has 921,000 dots
and covers 100% of the frame.
Other specifications are more or less unchanged compared to the
P7700. The camera is built around a 28-200mm (equivalent) F2-4 zoom
lens, and features a fully-articulating rear LCD screen, and has plenty
of manual control and exposure options, at an MSRP of $549.99.
 |
| The Nikon Coolpix P7800's key selling
points compared to arch-competitor Canon PowerShot G16 are its
fully-articulated rear LCD screen and 921k-dot electronic viewfinder. In
most other important respects, the P7800 is close to identical to its
predecessor, the P7700. |
We had an opportunity to use a pre-production P7800 recently, and our
overall impression was positive. From a handling point of view the new
camera is extremely similar to its predecessor, with the only major
differences being the new viewfinder and the lack of a Quick Control
dial, which was removed to make room for the EVF. This, coupled with the
fully-articulated rear LCD makes the P7800 a potentially attractive
option for anyone looking to step up from a more basic point and shoot,
or as a second body alongside an entry-level DSLR. Canon's PowerShot G16 offers neither, and its imprecise tunnel-type optical finder is a poor substitute. What the G16
does offer though is advanced built-in Wi-Fi functions and speedy performance with impressively responsive AF.
We haven't used a final shipping sample of the P7800 yet, but we
understand that its processor is unchanged compared to the P7700. As
such, we worry that the P7800 might share its predecessor's relatively
slow operation when shooting Raw files - with anything other than a
fast, recent UHS-I SD card, at any rate. Obviously, though, we'll be
curious to see how the P7800 performs when we get hold of a final
shipping sample.
ELEGANT PRECISION, ELITE PERFORMANCE: THE NIKON COOLPIX P7800 HELPS
EFFORTLESSLY CAPTURE STUNNING IMAGES WITH CONFIDENCE AND CONTROL
Nikon’s Newest Advanced Performance Camera Offers
Leading Performance and Features for Those Who Want Quality Photos and
HD Video
MELVILLE, N.Y. (September 5, 2013) – Today, Nikon Inc. announced the
COOLPIX P7800, the latest addition to Nikon’s Advanced Performance
COOLPIX lineup that offers Nikon’s optical excellence and versatile
high-performance features in a portable, compact body. Equipped with
both automatic and advanced features, the P7800 presents a high-powered
and intuitive option for those who want superior image quality and
performance, without sacrificing creative control. Packed with
innovative features, including a large 12.2-megapixel CMOS sensor, a
fast maximum aperture f/2.0 lens and new electronic viewfinder, the
P7800 captures images and HD video with elegance and precision, even in
difficult low-light shooting scenarios.
“This addition to the Advanced Performance COOLPIX series affirms
Nikon’s commitment to integrating our storied optical legacy into
powerful yet compact cameras,” said Bo Kajiwara, Vice President of
Marketing, Planning and Customer Experience, Nikon Inc. “The new COOLPIX
P7800 will allow photographers of every level to explore their
photographic potential while capturing top-class images and Full HD
video.”
Elite Performance and Optics
The COOLPIX P7800 sports a large 1/1.7-inch 12.2-megapixel
backside-illuminated CMOS sensor and a versatile 7.1x zoom range
(28-200mm equivalent). This combination ensures the capture of stunning
images and Full HD video in a variety of difficult shooting
environments. Whether shooting portraits, landscapes or documenting the
family vacation, the P7800 is the ideal compact camera for almost any
occasion.
Low-light performance is bolstered by a blazing fast f/2.0-4.0 glass
lens that lets more light in, allowing the user to shoot with faster
shutter speeds, and providing sharper results, even without the flash.
Additionally, lens-shift Vibration Reduction (VR) in the lens helps
create consistently steady and clear shots when shooting handheld, even
while moving. For moments when speed is of the essence, the COOLPIX
P7800 also features extremely fast continuous shooting, at 8
frames-per-second (fps) for up to six shots, allowing the user to be
ready for every memorable, fleeting moment.
The camera is also capable of pristine Full HD 1080p video recording
with stereo sound. While recording, the P7800 allows effortless optical
zoom and presents several in-camera special effects as well as manual
controls affording incredible video potential.
Controlled Precision for Every User
The Nikon COOLPIX P7800 presents a portable, practical and powerful
compact camera option for the casual or advanced shooter looking to
capture photos with precision and confidence. For capturing a fast
moving soccer match or documenting the family vacation, a variety of
useful scene and shooting modes are at the user’s disposal to help
custom tailor the camera’s settings for a number of different shooting
situations. An intuitive menu and external control system make it easy
to navigate and control with ease.
For more advanced users who seek the ultimate in creative freedom,
the COOLPIX P7800 offers complete creative controls that afford any
photographer the ability to customize every shot. The P7800 is equipped
with full manual controls (P,S,A,M) and the ability to capture RAW
files, enabling the user to capture and edit uncompressed images. Styled
in a classic design with a litany of external analog controls and mode
dials for convenient access, this potent compact camera provides the
uncompromising control that enthusiasts and professionals covet,
clearing the way for the capture of beautiful images and Full HD video.
Much like other Advanced Performance COOLPIX offerings, the P7800 is
also compatible with many Nikon accessories, including Speedlights and
external GPS units.
Capture and Share with Ease
Framing unique and accurate shots is streamlined with the addition of
a new high-resolution eye-level electronic viewfinder (EVF) that makes
shooting, even in bright sunlight, enjoyable and easy. More creative
composition perspectives are possible with the use of a versatile
high-resolution 3-inch Vari-Angle LCD screen that can help frame
anything from dynamic overhead shots to low-point-of-view macro photos
as well as great candid photos of kids and pets.
When using the optional WU-1a Wireless Mobile Adapter*, users can
easily shoot and share via Wi-Fi® to compatible smartphones or tablets.
Pairing with the free downloadable Wireless Mobile Utility application*,
the WU-1a enables the seamless transfer of images and videos for easy
sharing and viewing with friends and family.
Price and Availability
The Nikon COOLPIX P7800 will be available in September 2013 for a suggested retail price (SRP) of $549.95
**. For more information about this COOLPIX camera or other Nikon products, please visit www.nikonusa.com.
In order to give consumers a more effective way to understand the
benefits of each COOLPIX camera and to help users determine the best
camera to fit their lifestyle, Nikon has segmented the COOLPIX series
into five categories: Advanced Performance, Fun & Innovative,
Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more
information about this and other COOLPIX cameras, please visit
www.nikonusa.com.
Olympus will
be prosecuted by the UK Serious Fraud Office over charges that it
provided 'misleading, false or deceptive' material in accounts submitted
by its medical supplies subsidiary Gyrus Group Limited. Earlier this
year three former senior executives of the company were handed suspended
jail sentences for their part in a massive accounting scandal which hid
huge investment losses dating back to the 1990s, and was uncovered by
former CEO Michael Woodford.
