In a move that won't surprise anyone that has been listening out for rumors, Nikon has launched the D300S, a refreshed version of its successful mid-level DSLR. Compared to the D300, It offers full 720p HD video recording, a faster 7 fps continuous shooting and Dual CF and SD card slots. It also sees an addition of a new Quiet drive mode and a dedicated Live View and Info button. The camera's recommended selling price is $1799.

Nikon D300S – expand your creativity through stills and movies

DSLR opens up exciting new opportunities

Amsterdam, the Netherlands, 30th July 2009 – Nikon announces the D300S, a camera to broaden the possibilities for today’s creative image makers.
The D300S brings HD movie capability, a faster frame advance rate of 7fps and dual CF and SD memory card slots to offer new opportunities to explore creative imaging. Built upon the widely acclaimed D300, the D300S incorporates the same DX-format 12.3 megapixel CMOS sensor, professional 51-point autofocus system and commended EXPEED image processing in a discrete compact body.
Robert Cristina, Manager, Professional Products for Nikon Europe, comments: “The D300S is designed for today’s generation of creative image makers who want to combine brilliant stills in photography with the creative potential of video capture. The DX format has the advantage of lens magnification, compact size and affordability making the D300S a really exciting package for anyone looking to take their photography to another level”.
Capture and Edit HD Movies in stereo
The D300S comprehensively extends DSLR HD movie capture by adding external stereo sound input, autofocus capability and premieres in-camera movie editing. External stereo microphone support adds more realistic sound to shooting movie clips, and a new dedicated LV button makes switching between stills and movies easier than ever. In-camera movie clips can be edited by simply selecting the start and stop points during playback. Also, the new Type C HDMI interface enables editing to be carried out on an HD display if desired.
Dual slot storage media
For the first time in this class, the D300S offers the choice of dual storage media standards; CF (Compact Flash™) and SD (Secure Digital™) with options to manage how the camera records data to them. For example, one can elect to store stills to one format and movie clips to another.
Faster shooting, outstanding quality.
The D300S captures images up to a blistering 7 frames per second without requiring any additional battery pack. The optional MB-D10 pack makes 8fps possible as well as improved vertical shooting ergonomics.

The camera inherits the groundbreaking imaging technologies from the D300 such as Scene Recognition System with 1005 pixel RGB colour metering, and class-leading autofocus performance from the 51-Point Multi-CAM3500 autofocus system, which together deliver accurate autofocus, auto exposure and auto white balance control. The EXPEED image processing system delivers Nikon’s acclaimed image quality criteria of rich accurate colours, smooth skin gradations, exceptional detail with the minimum of noise,  with all of the flexibility of Nikon’s exclusive Picture Control system to manage the ‘look and feel’ of your work.
Intuitive ergonomics
Significant improvements have been made to Nikon’s renowned ergonomics with the adoption of the same multi-selector to that used on the D3 series and D700 that features a centre button to trigger movie start and stop. The D300S also features a Quiet release mode for discrete photography by allowing the user to manage the mirror return manually. The dedicated Info button simplifies displays and short cuts to commonly used settings, and the built-in pop-up flash diffuser covers 16mm wide-angle field of view.
Practical performance
The 3 inch 920K dot high definition TFT monitor offers excellent image playback and movie composition support. One can also display the Virtual Horizon level during movie shooting if desired. A variety of in-camera processing tools now includes an image resize function to process RAW files to one of four pre-set dimensions to enable to do more in camera, and less on the PC.
More than just an ‘s’
The D300S comprehensive feature set is designed for anyone who is serious about the future of their photography. It proposes much more than the simple ‘s’ suffix might suggest to cement a unique position in Nikon’s comprehensive DSLR range with a practical blend of creative options, professional technologies, compact size and affordability. 
The D300S will be available in two kit configurations: AFS DX NIKKOR 16-85mm f/3.5-4.5 VR and the AF-S DX NIKKOR 18-200mm f/3.5-5.6G ED VR II.
Features

High-speed performance
One major advancement of the D300S is its ability to shoot as fast as 7 frames per second,*1 with Rechargeable Li-ion Battery EN-EL3e, and up to 8 frames per second*2 when using the optional Multi-Power Battery Pack MB-D10 and Rechargeable Li-ion Battery EN-EL4a. It also offers a rapid startup time of approx. 130 milliseconds and an amazingly short shutter release time lag of only 49 milliseconds*1.
*1 Based on CIPA Guidelines.
*2 Based on CIPA Guidelines. Battery Chamber Cover BL-3 required for Rechargeable Li-ion Battery EN-EL4a.

Refined D-Movie
The D300S’s advanced D-Movie function benefits from a number of functional and technological advancements, including an external stereo microphone input enabling high-fidelity audio, plus in-camera movie editing. In Tripod mode, the D300S features contrast-detect AF.

Experimenting with Nikon’s selection of finest-quality NIKKOR interchangeable lenses — from ultra-wide-angle and fisheye to super-telephoto – will  enhance the dramatic impact of HD video. What’s more, the camera’s versatile Picture Control adjustment options let you modify the tone and colour of HD video clips with remarkable ease.

AF system with high-density 51-point AF
The D300S’s Multi-CAM 3500DX AF sensor module provides an exceptionally wide area of AF coverage. With 51 AF points densely positioned across the frame, it’s designed to capture your subject accurately, even when its movement is unpredictable. Moreover, it utilises 15 powerful cross-type sensors in the centre of the frame to give you the ultimate in detection performance with any AF NIKKOR lens of f/5.6 or faster. You can also choose to shoot with 11 focus points.

The 51 AF points are employed in various focus area modes, according to subject conditions. Single-point AF mode allows you to choose a single AF point from among the 51, and in dynamic-area AF mode, you can select from 9, 21 or 51 AF points. The 51-point option offers 3D-tracking mode, which automatically shifts the focus point to match the subject's movements. Auto-area AF mode specialises in focusing on people, automatically detecting and prioritising skin tones with all 51 points.

Large, bright viewfinder with approximately 100% frame coverage
The D300S’s viewfinder features an eye-level pentaprism with approx. 100% frame coverage and approx. 0.94x magnification. The large, bright viewfinder makes for easier, more accurate composition.

DX-format CMOS image sensor; 12.3 effective megapixels
The D300S employs Nikon’s renowned DX-format CMOS image sensor that provides 12.3 effective megapixels. It delivers extraordinary image quality throughout a wide ISO sensitivity range of ISO 200 to ISO 3200 with low noise. In addition, Lo 1 for ISO 100 equivalent and Hi 1 for ISO 6400 equivalent are also available. Initial image capture data can be quickly and accurately transferred using 14-bit integrated A/D conversion. All successive internal processing is then handled at a full 16 bits. The resulting output reveals breathtaking details and remarkably smooth tonal gradations.

EXPEED image processing
Nikon's comprehensive EXPEED image processing utilises an accumulation of sophisticated Nikon technologies to ensure impeccable quality for both still images and movies, while also achieving high-speed processing and low power consumption. It also effectively reduces lateral chromatic aberration.

Scene Recognition System makes the most of the 1,005-pixel RGB sensor
Nikon's intelligent and exclusive light metering sensor applications have been refined to deliver the Scene Recognition System, which uses precise colour and brightness information from the 1,005-pixel RGB sensor to push accuracy levels for autofocus, auto exposure, i-TTL flash control and auto white balance to an unprecedented level. And in playback mode, the added Face Detection System lets you instantly zoom in on a human face in the high-resolution, 920k-dot LCD monitor.

Dual card slots for CF/SD memory cards
New for the D300, the D300S provides dual card slots, enabling the simultaneous use of both CompactFlash*3 and SD memory cards and allows photographers to select the primary recording slot. The secondary slot can record in three methods : “Overflow” recording lets you use the memory capacity of the secondary card when the primary card is full, automatically; “Backup” recording stores the same images on both cards; and “RAW primary, JPEG secondary” recording lets you record RAW data and JPEG data separately to each card. You can also copy images between the two memory cards. And when shooting D-Movie clips, it allows you to select the slot containing the card with the most available capacity.
*3Type I compatible only.

Engineered durability
Tested on fully assembled cameras, the shutter mechanism assembly has been proven for 150,000 cycles under demanding conditions. The ruggedly constructed D300S employs a strong yet lightweight magnesium alloy for its exterior cover, chassis and mirror box, as well as for the cover of the optional Multi-Power Battery Pack MB-D10. The camera also offers comprehensive countermeasures at key points to combat invasive moisture and dust.

Easy-to-access Live View mode
Live View function, activated by pressing the dedicated Live View button, makes it easy to shoot while composing on the LCD monitor.

In Handheld mode, which allows you to recompose the frame prior to actual shooting, TTL phase-detection AF using 51 AF points is activated. Tripod mode is designed for precise focus accuracy with still subjects. It allows contrast-detect AF on a desired point within a frame.

Quiet Shutter-release mode for non-intrusive shooting
By selecting “Q” on the release mode dial, photographers can opt to substantially reduce the sound of the camera’s mirror-down during shooting. This is particularly useful when shooting in restrictive conditions such as when photographing wildlife.

Active D-Lighting for smooth tone reproduction in high-contrast lighting
By localising tone control, Active D-Lighting accurately restores the details in shadows and highlighted areas which are often lost in high-contrast lighting situations. Simply choose the appropriate setting — auto, extra high, high, normal, low or off — prior to shooting. For further options that will help you achieve your desired tone, the D300S also allows you to bracket your pictures with varying strength levels, for up to five frames, perfect for difficult lighting situations or if you don’t have the time or experience to select just one Active D-Lighting setting.

Picture Control: Customise the visual style of your images
Nikon’s Picture Control enables you to create the pictures you envisage, quickly and easily, by making specific selections and adjustments to image sharpening, contrast, brightness, saturation and hue. And with other Picture Control-compatible cameras, as long as the settings are the same, you’re able to obtain the same picture tone. The D300S offers four preset Picture Control options — Standard, Neutral, Vivid and Monochrome. You can also download two additional presets, Portrait and Landscape, from the Nikon website.

Built-in flash with 16mm lens coverage
With a guide number of approx. 17/56 (m/ft., ISO 200, 20°C/68°F) and 16mm lens coverage — wider than the 18mm of the D300 — the high-performance built-in flash supports Nikon’s original i-TTL flash control that evaluates flash exposure with greater precision for exceptional results. Compatible with the Nikon Creative Lighting System, the built-in flash controls up to two groups of remote units as a master/commander in Advanced Wireless Lighting.

Multi-Power Battery Pack MB-D10 (optional)
The optional Multi-Power Battery Pack MB-D10 supports three types of batteries: R6/AA-size batteries, along with Nikon's Rechargeable Li-ion Battery EN-EL3e and Rechargeable Li-ion Battery EN-EL4a. It combines added stability with extended shooting of up to approx. 2,950 shots*1 per charge and enables faster high-speed continuous shooting at up to 8 fps*2.
*1Based on CIPA Standards. When Rechargeable Li-ion Battery EN-EL3e is used for camera body, together with Rechargeable Li-ion Battery EN-EL4a and Battery Chamber Cover BL-3 for the Multi-Power Battery Pack MB-D10.
*2 Based on CIPA Guidelines. When Rechargeable Li-ion Battery EN-EL4a and Battery Chamber Cover BL-3 are used for the Multi-Power Battery Pack MB-D10, all of which are sold separately.
 

Additional Nikon D300S Features

• Virtual Horizon that is available in Live View shooting.
• 3-in., 920-k dot high-resolution LCD monitor.
• Highly efficient energy-saving design allows as many as 950 images on a single charge of the Rechargeable Li-ion Battery EN-EL3e. (CIPA Standards)
• Nikon’s Integrated Dust Reduction System including Image Sensor Cleaning function that provides effective dust reduction.
• Versatile in-camera Retouch Menus let you enhance your images without using a computer.
• Compatible with HDMI (High-Definition Multimedia Interface) output. Type C connector (mini size) is employed.
• With the optional GPS Unit GP-1, location information such as latitude, longitude, altitude and time are automatically recorded to each image’s Exif data.
• Exclusive Nikon Software — Nikon Transfer and ViewNX software packages (supplied) for a range of basic photo browsing and editing operations; Capture NX 2, Camera Control Pro 2, and Image Authentication Software (all optional) enable more advanced operation and image editing.

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Not all of the changes made to create the D300S will be immediately apparent from looking at the specification sheets. Thankfully Nikon has loaned us a D300S which we've pored over and peered into, in an attempt to get to the bottom of the less obvious changes that have been made to its APS-C flagship. Click here for more information.

Nikon D300S Brief hands-on
by Richard Butler and Andy Westlake, July 2009

Based on a pre-production Nikon D300S

The Nikon D300 made quite an impact when it was first launched - enough to prompt us to conclude: 'There's simply no better semi-professional digital SLR on the market.' And, in many respects, it is still the camera to beat in that class - nearly two years later and it is still able to command essentially the same price as at launch (though the strong Yen has pushed all prices up). And this success appears to have left Nikon unsure how to improve on its APS-C flagship.

Although the many of the additions to the D300S are simply those that we've seen appear on Nikons since the D300 arrived (virtual horizon from the D3, movies from the D90), one genuinely new feature is the inclusion of contrast-detection autofocus that operates while in movie mode - a first for a Nikon DSLR. It's not the quickest focusing you'll ever see, though, and you'll also need to make use of the external mic socket if you're to avoid the distant generator chuntering or asthmatic rodent sounds that autofocus motors seem to so accurately mimic.

The D300S inherits the non-latched memory card door we first saw on the D700, but now with both a CF and SD slot behind it. As you'd expect at this level, the exact behaviour of how the camera writes to the two cards can be defined: use one after the other, write backups to the second card, RAW and JPEG to different cards or split stills and videos. In fact many of the changes make the D300S even more similar to the D700, including Nikon's now-standard multi controller with separate central button that, on this camera, initiates movie recording when in live view.

The continuous shooting speed has been given a bit of a boost, with the camera now capable of shooting at 7fps using its own battery and 8fps with the MB-D10 battery grip. The settings display screen is now, in line with most current DSLRs, interactive, allowing most shooting settings to be changed more quickly, a couple of extra Active D-Lighting options ('Auto' and 'Extra High') have been thrown in too. Finally the 'Quiet' drive mode first seen on the D5000 also makes an appearance.

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Nikon has also unveiled the D3000, its latest compact DSLR. It will be the company's least expensive DSLR and inherits the 10.2 MP DX-format CCD sensor and 3fps continuous shooting rate from the D60. It also adds a larger, 3.0 inch LCD and the 11-point AF system with 3D tracking we saw in the D5000 and D90. Targeted towards beginners and experienced compact users, the camera features a new Guide mode to help learn how to get the most out of a DSLR. The recommended selling price will be $599 with 18-55mm VR lens.

Nikon guides the way with the launch of the D3000

The DSLR made simple

Amsterdam, the Netherlands, 30th July 2009 – Nikon announces the simplest, most accessible DSLR to date, the D3000.
Jordi Brinkman, Product Manager for Nikon Europe says: “The D3000 dispels the view that DSLR cameras are complicated and makes taking great pictures simpler than ever before. You can really concentrate on having fun with photography and the Guide mode helps you to get the best results with the minimum of fuss.”
DSLR, pure and simple
The D3000 is designed for anyone who wants to take pictures without worrying about settings. You can select from a choice of subject parameters and the camera will do the rest, and the instant response time means you never miss a moment. The 11-point autofocus system ensures everyone is in focus, and the bright viewfinder means you get what you want, when you want it.
Great pictures, automatically
The 10.2 megapixel sensor, powerful EXPEED processing system and brilliant NIKKOR lenses ensure excellent pictures wherever you are, whatever you or your subject is doing. The comprehensive exposure metering system, ISO 1600 sensitivity and built-in pop up flash make light work of dark places.
Guide the way
For the DSLR first timer, the intelligent Guide mode helps you get the most from the potential DSLR photography offers. It simplifies the camera set up and shows you how to get better pictures. If you want to develop your picture taking, you can. If you want to concentrate on the subject, you can do that too. Either way, the D3000 does it effortlessly and automatically.
3-inch LCD screen
The 3-inch LCD screen means you can share your efforts with family and friends and makes retouching your pictures in camera great fun. Beyond the Guide mode, the GUI menus are larger and simpler to use thanks to extensive use of visuals instead of text. The wide variety of exciting in-camera processing effects means you can get really creative with your pictures and share them with friends and family.
Anytime and anywhere
Whatever you do, wherever you go, the D3000 is a must have for any family event or day out. The camera’s comprehensive technologies and tough exterior are ready to handle whatever your free time can throw at it. The exclusive dust reduction system with Airflow control minimises the impact of dust on the image sensor and its compact size and weight – and tough housing – on both body and lens make the D3000 impossible to leave behind.
Key features:

• 10.2megapixel CCD sensor. Even in low light the image resolution makes easy work of big prints and sharp enlargements.
• 11-point autofocus system. Keeps even the fastest moving subjects in focus, often the biggest challenge for compact cameras
• Fast response. The start up time and shutter lag means you can capture the shot almost instantly, without the delayed response time common of compact cameras
• Guide mode. Simply the easiest way to get great pictures, without having to read the manual
• 3-inch TFT. With pictures this good, you will need a great screen to share them with friends and family
• EXPEED image processing. Exclusive system to deliver rich, bright results close to what you saw with your own eyes
• Picture Controls. Lets you set the look and mood of your images before you shoot
• 3 fps continuous shooting allows you to capture fast-moving action at 3 frames per second
• Intuitive ergonomics. We challenge anyone to pick up a D3000 and it not to feel part of your hand
• Stylish discrete appearance. The D3000 does not become a barrier between you and your subject, resulting in natural looking expressions
• Compact, light and durable. It won’t fit in your pocket, but with pictures this good you will find a shoulder to hang it on

New Guide mode
In-camera guidance is provided by the new Guide mode, which employs an easy-to-use interface that makes it easy for first-time users to select shooting modes. Additionally, after selecting an item in Guide mode, camera settings can be further adjusted in order to obtain optimal results.
Nikon DX-format CCD sensor; 10.2 effective megapixels
At 10.2 effective megapixels, the D3000 produces high-resolution images that enable beautiful enlargements without loss of sharpness. Normal ISO sensitivity is ISO 100 to 1600 but for added shooting versatility, a Hi 1 setting increases sensitivity to ISO 3200.
EXPEED image processing system
The D3000 is equipped with Nikon’s EXPEED image processing system. EXPEED realises excellent resolution, long tonal scale, and superb colour while also making possible fast processing of the D3000’s advanced imaging functions such as Scene Recognition and Active D-Lighting.
Scene Recognition System
This feature improves accuracy for exposure, white balance, and autofocus by analysing colour and illumination over the entire scene milliseconds prior to shooting. It then adjusts the camera settings accordingly for optimal picture quality.
Active D-Lighting
The D3000 incorporates Nikon’s Active D-Lighting function which can vastly improve shadows and highlights of high-contrast scenes. Like the Scene Recognition System, Active D-Lighting utilises the 420-pixel RGB sensor to analyse a scene then adjust exposure to achieve images that closely resemble what the human eye sees. During processing, this function also restores details in the highlight and shadow areas of the image that may have been lost.
11-point AF system with Multi-CAM 1000 autofocus sensor module
Employing 11-point autofocus, driven by Nikon’s Multi-CAM 1000 autofocus sensor module, the D3000 delivers fast, precise focus over a wide area of the frame. Four versatile AF modes are available: single-point AF for stationary subjects, especially ones that are off-centre; dynamic-area AF for moving subjects; auto-area AF when you want the D3000 to automatically determine the proper focus method; and 3D-tracking (11 points) AF for maintaining focus on subjects even if the composition changes.
3.0-in. LCD monitor
Image playback and viewing menus is now easier than ever thanks to the 3.0-in., 230k-dot TFT LCD monitor. Text size is also 20% larger than on previous Nikon digital SLR cameras.
Picture Control System
The Picture Control System gives users the ability to customise key digital image capture characteristics to suit personal preferences.Six settings are available: Standard, Neutral, Vivid, Monochrome, Portrait, and Landscape.
In-camera photo editing
After shooting, the D3000’s photo editing functions allow for in-camera retouching, reducing the need for a computer to enhance or modify images. The D3000 introduces a new Miniature effect under its Retouch Menu that modifies images to look like pictures of miniature models. Each editing function is applied to a copy of the image, with the original left unmodified.
Nikon Integrated Dust Reduction System
Dust reduction is handled by the Nikon Integrated Dust Reduction System. This is a comprehensive solution that reduces the generation and accumulation of dust as well as measures to remove dust. A key element of the solution is the Airflow Control System, which directs dust away from the image sensor. The system also includes an image sensor cleaning function that activates automatically when the D3000 is powered on or off. This vibrates the low-pass filter (located in front of the sensor) to free it from dust.
Superb NIKKOR lenses
The D3000 opens up a wide range of possibilities for creative shooting thanks to full compatibility with the extensive lineup of NIKKOR AF-S and AF-I lenses. From ultra wide-angle and micro to super telephoto, NIKKOR lenses give users the means to explore their creativity to the fullest.
Nikon D3000 Other Features

• Extensive playback options that allow viewing of images one at a time or in batches of 4, 9, and 72 as well as Calendar view that organises images by shooting date and time. A histogram display is also available that shows exposure data for a magnified area of the image.
• Highly durable shutter unit tested to 100,000 cycles.
• Long-lasting Rechargeable Li-ion Battery EN-EL9a that provides up to 550 shots per charge. (CIPA standard, with AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR and flash fired at full power once every other shot.)
• Built-in flash with a guide number of approx. 12/39 (ISO 100, m/ft., 20°C/68°F) and support for Nikon’s i-TTL flash control.
• Support for the Nikon Creative Lighting System when using SB-900, SB-600, or SB-400 Speedlights, or the SU-800 Wireless Speedlight Commander.
• Compatible with all NIKKOR AF-S and AF-I lenses that have an autofocus motor.
• Compatible with the optional Wireless Remote Control ML-L3. There are two shutter release modes available when using the control: Quick Response mode for immediate triggering of the shutter release and Delayed Remote mode, which delays triggering for two seconds.
• Viewfinder grid lines that aid in picture composition.
• Compatible with SD and SDHC memory cards
• Includes Nikon ViewNX image browsing and editing software, which lets you organize, label, and select images as well as perform NEF (RAW) image editing adjustments and conversions.
• Photos captured with the D3000 can be used with optional Nikon Capture NX 2 photo-editing software, which features patented U Point® technology and powerful tools for quick and easy photo editing, including enhanced NEF (RAW) Editing.

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Nikon has also been kind enough to let us play with its latest entry-level DSLR so we've prepared a brief hands-on, to get you up-to-speed with the new model. So, beyond the headline specifications, what does the D3000 offer and how does it fit into the model line-up?

Nikon D3000 Brief hands-on
by Richard Butler, July 2009

based on a pre-production Nikon D3000

Rumors of a D3000 have been circulating for some time now and you don't have to be clairvoyant to foresee that the Nikon's least expensive DSLR needed an update. The D40, which held this position for over two and a half years (an impressive feat in such a fast-moving market segment) is finally disappearing from the shelves to begin building up 'classic' status among the million-plus users for whom it represented their first DSLR experience. Even the more recent the D60 has been on the market for more than 18 months (having itself been little more than a position-clarifying rebadging of the D40X introduced in March 2007) and has only just been jostled out of its position by the D5000. Despite this combined age and what now look like fairly modest feature sets, their combination of small size, big name, low prices and top-notch usability have seen both products become a huge hit for Nikon (D60 remains one of the top selling DSLRs in most markets).

This success has clearly left Nikon with two choices - match the best specified cameras in the sector and face reduced profit margins and risk undermining D5000 sales, or refresh the existing models enough to ensure that your least expensive DSLR can be sold at a competitive price without cutting too deeply into margins.

You can divine Nikon's chosen path from the specifications that appear to show D3000 has more in common with the D60 than the D5000. With the discontinuation of the D40, the D3000 will sit as the company's least expensive DSLR.

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In addition to its camera releases, Nikon has unveiled the AF-S Nikkor 70-200mm F/2.8G ED VR II, a completely redesigned version of its workhorse professional telezoom. It features an entirely new optical formula which is designed to deliver sharp images all the way into the corners of the frame even on FX format cameras, using no fewer than 7 ED elements to minimize aberrations and Nano Crystal coat to combat flare. 'VR II' Vibration Reduction technology offers a claimed four stops benefit, and a new A/M focus mode provides autofocus priority when the manual focus ring is handled during shooting; however the lens loses the AF stop buttons of the original. It's also shorter but heavier than its predecessor and incorporates extensive sealing against dust and moisture. It will be available from November 2009 at an RRP of £1999 / €2430 / $2399.95.

Nikon launches the AF-S NIKKOR 70-200MM F/2.8G ED VR II

Professional tele-zoom remastered; class leading quality under any lighting conditions

Amsterdam, the Netherlands, 30th July 2009 – Nikon Europe today unveils the AF-S NIKKOR 70-200MM F/2.8G ED VR II, featuring a brand new optical design for class leading levels of image quality and extended Vibration Reduction capability.
Robert Cristina, Manager Professional Products at Nikon Europe, says: “The optical design has been completely re-mastered to meet the demands of today’s image sensors. It also works better at slow shutter speeds and is adapted to complement the latest autofocus technologies too.”
Improved low light shooting
The AF-S NIKKOR 70-200MM F/2.8G ED VR II lens features the last word in Vibration Reduction (VRII) stabilisation technology to provide users with the ability to shoot at shutter speeds up to four stops* slower than would otherwise be possible. Two modes are available; Normal for everyday shooting and Active to minimise the vibrations caused when shooting from motorcycles or aircraft. Both modes offer a stable viewfinder image, which ultimately makes focus point acquisition and framing far more comfortable and precise.

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Nikon has also revealed an update to its popular DX-format superzoom, in the shape of the AF-S DX Nikkor 18-200mm F3.5-5.6G ED VR II. The revised version features a new zoom mechanism to combat 'zoom creep' (one of the most common user complaints about the original lens), along with a zoom lock switch to keep the lens compact when carried. Improved 'Super Integrated Coating' promises to reduce flare and ghosting while size, weight and optical construction remain unchanged. The lens will be on sale from September 2009 at an RRP of £729.99 / €887.00 / $849.95.

Nikon launches the AF-S DX NIKKOR 18-200MM
F/3.5-5.6G ED VR II

NIKKOR VR superzoom lens for DX format cameras renewed

Amsterdam, the Netherlands, 30th July 2009 – Nikon Europe has announced the introduction of the AF-S DX NIKKOR 18-200MM F/3.5-5.6G ED VR II lens. This flexible 11.1x Vibration Reduction ‘superzoom’ NIKKOR lens replaces the popular AF-S DX VR Zoom NIKKOR 18-200MM F/3.5-5.6G IF-ED, and improves functionality and image quality.
                  
Robert Cristina, Manager Professional Products, Nikon Europe says: “The 11.1x zoom ratio and beautifully balanced form factor make it ideal for anyone on the move and travelling light. The latest modifications in the new 18-200 come as a result of valuable feedback from customers.”

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Leica has said its S2 autofocus medium format DSLR will be available in October for a recommended selling price of $22,995/£15,996. The camera is built around a 37.5 megapixel 30x45mm sensor (56% larger than 'full frame'), that puts it squarely into the apparently troubled medium format sector. Customers willing to spend an extra $5,000/£3,096 will receive an S2-P featuring a sapphire glass monitor screen and 'Platinum Service' support package. The company has also revealed the prices of the first four S-series lenses, announced alongside the camera at the Photokina 2008 exhibition in Germany.

Release of Leica S-System prices and launch date

Leica has published the suggested retail prices for its new Leica S-System and confirmed October 2009 as the first month for UK availability. The S-System, which sits at the very top end of the digital photography spectrum, will be offered at a very competitive starting price of £15,996 (SRP, body only).

The Leica S-System has been well documented since its launch at Photokina in 2008, and now the release of pricing and availability information brings the world’s high end photo community another important step closer to one of the most significant photo developments in the digital era.

Leica has also confirmed that it will be marketing a series of specialised camera and lens user support/service packages for the S-System and further details will be released soon.

Jon Sareen, UK commercial manager, Leica S-System, commented, “The eagerly-anticipated Leica S-System is a very new and different challenge for Leica Camera Ltd, in comparison to other products in our range. We have engaged new experts, and arrangements regarding leasing and rental facilities are well under way. Service and support will be very hot topics for Leica S-System users, and we can confirm that we are planning a rapid third party UK solution, to work in conjunction with our head office in Germany.”

First announced in September last year, the Leica S-System redefines the professional DSLR class with a custom 37.5-megapixel, 30 x 45 mm sensor built into a 35mm-sized body.

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Kodak has announced three 12 megapixel compact cameras. The Z950 offers 10x image stabilized lens, 3 inch LCD and HD video recording. No indication is given of the range of its Schneider-branded lens, leading us to suspect it has no wide-angle capability. The company has also refreshed its 'M' range, adding the M381 and M341 with 5x and 3x zooms, and 3.0" and 2.7" LCDs, respectively to slot nicely into popular price points. All three cameras have Kodak's Smart Capture scene recognition and exposure system.

New cameras from Kodak include versatile high-zoom
addition to popular Z-Series

New M-Series models also debut,
delivering powerful features in sleek designs

London, July 29, 2009 — Eastman Kodak Company (NYSE:EK) today announced the newest additions to the KODAK EASYSHARE Digital Camera family, all featuring Kodak’s Smart Capture technology that consistently delivers high quality images in nearly any environment.
Leading the new introductions is the KODAK EASYSHARE Z950 Digital Camera, offering a 10X image stabilised Schneider-Kreuznach optical zoom lens that provides maximum versatility for avid photographers to easily handle both distant and close-up shots. It also incorporates Kodak’s innovative Smart Capture feature, which automatically adjusts focus, flash, and exposure for a great picture in virtually any setting.
“The KODAK EASYSHARE Z950 Digital Camera enables consumers to effortlessly get brilliant shot after brilliant shot,” says Carolyn Walsh, Product Sales Director, CDG, FPG, UK & Ireland. “You can capture great pictures as you move from daytime to night and from family shots to landscapes. And the Z950 delivers all this in a compact form that makes it easy to take anywhere.”
Image quality in the new camera is enhanced by a SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Lens with image stabilisation. Walsh notes that the precision optics of the lens integrate with the camera’s design and technology to deliver high resolution, minimum shading and low distortion.
“The combination of these features plus a 12 MP sensor makes the Z950 a compact digital capture powerhouse, with outstanding image quality and ease of use at an affordable price,” says Walsh.
The full feature set of the new KODAK EASYSHARE Z950 Digital Camera includes:

• 12 MP sensor (for prints up to 30”x40”);
• Crisp and bright 3" LCD
• Kodak’s innovative Smart Capture feature, which automatically identifies the scene and adjusts camera settings for beautiful pictures in virtually any environment
• Capture challenging action shots without delay with fast click-to-capture speed (<0.3 seconds)
• Stunning HD picture and video capture
• Included Li-ion rechargeable batteries
• Face detection that locates faces and automatically adjusts camera settings for great shots of friends and family
• Advanced video features include audio capture, playback, on-camera editing, and prints from video
• High ISO for great results in low-light and fast-action settings (up to 3200*1)
• SDHC (high capacity)/SD card compatibility and 32 MB internal memory.*2

The new KODAK EASYSHARE Z950 Digital Camera will retail for £199.99 from September, 2009.
Kodak also introduced the KODAK EASYSHARE M381 Digital Camera, boasting a sleek and stylish form that houses powerful features for easily capturing brilliant pictures.

“Memorable moments worth capturing and sharing can pop up in an instant, and the slim design of the KODAK EASYSHARE M381 Digital Camera enables consumers to take it anywhere those moments may happen,” says Walsh.
Even when the picture you want is far away, the M381 brings you closer without moving an inch, thanks to a 5X optical zoom lens. “Plus, you’ll take great pictures in just about any situation, thanks to our Smart Capture technology,” Walsh adds.
The advanced feature set of the KODAK EASYSHARE M381 Digital Camera also includes:

• Smart Capture technology
• 12 MP sensor for prints up to 30" x 40"
• Bright and vivid 3" LCD
• Face detection that recognises up to five faces and automatically adjusts settings
• Blur reduction technology that reduces blur caused by camera shake or moving subjects
• Easy uploading of pictures and video directly to YouTube™ or KODAK Gallery via the “Share” button and KODAK EASYSHARE Software
• Stunning HD still picture capture
• Advanced video features include audio capture, playback, on-camera editing, and prints from video
• Multiple scene (19) and colour modes (5)
• High ISO (up to 1600)
• Runs on included rechargeable lithium ion battery (KLIC-7001).

The KODAK EASYSHARE M381 Digital Camera will be available in Black Olive, Light Steel Blue and Wine Red for £129 from September, 2009.
Also new to the M Series camera line is the sleek KODAK EASYSHARE M341 Digital Camera, featuring Smart Capture, 12MP sensor, 3x optical zoom, and 2.7” LCD, and Easy uploading of pictures and video directly to YouTube™ or KODAK Gallery via the “Share” button and KODAK EASYSHARE Software. Available in Grey Silver, Classic Kodak Red, Satin Black and Deep Orchid, and retailing at £119.99 RRP from August, 2009.
Accessories
A range of accessories will be available for these new KODAK EASYSHARE Digital Cameras including KODAK Li-Ion Rechargeable Digital Camera Batteries and battery charger kits; KODAK SD and SDHC High Performance Memory Cards; KODAK Camera Bags and much more.
*1 ISO 3200 available at 3.1 MP setting or less in PASM modes.
*2 32 MB internal memory/20 MB available for picture storage.

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Panasonic has launched the Lumix DMC-ZR1 (ZX1 in Europe) incorporating the world’s first 0.3mm aspherical and spherical lens elements. The super-zoom compact with an 8x optical zoom lens starting at a wide 25mm equivalent, features a 12.1MP sensor and and 2.7 inch LCD. It includes Panasonic's latest Power OIS image stabilizer that the company says offers twice the shake suppression capability of the previous Mega OIS stabilizer.

Panasonic’s new DMC-ZX1 with 25mm Ultra Wide Angle 8x Optical Zoom Lens*1 and POWER O.I.S (Optical Image Stabiliser)

The Super Compact Camera with a Difference

July 27, 2009 : Panasonic Lumix cameras go from strength to strength with technological advancements designed to offer the ultimate in picture performance and convenience.  Panasonic’s new DMC-ZX1 is the latest addition to the award winning Lumix range of cameras. A younger, sister product to the highly regarded TZ series, the ZX1 offers even further compactness whilst also boasting a powerful 8x optical zoom.
Pocket Power!
Streets ahead of its competitors, the new ZX1 offers unparalleled features – incorporating an impressively powerful 8x optical zoom into a slim and compact body. Made possible by the newly developed lens unit incorporating the world’s first 0.3mm super-thin aspherical lens and industry’s first 0.3mm spherical lens*2– the DMC-ZX1 is highly technically specified yet remains astonishingly slim and compact.
The DMC-ZX1 features a 25mm ultra wide angle LEICA DC VARIO-ELMAR lens and powerful 8x optical zoom (equivalent to 25-200mm on a 35mm film camera) together with a 12.1-megapixel high resolution CCD into a compact body. The lens unit comprises of 9 elements in 7 groups, including 4 aspherical lenses with 6 spherical surfaces.
The 25mm ultra wide-angle feature is ideal for both broad landscapes and tight indoor shots like parties, restaurants or just in the home, letting photographers capture a wider view. Add to this the impressive 8x optical zoom lens and you can effortlessly zoom in and capture subjects in the distant, with dynamic perspective – ensuring you never miss that special moment.  Perfect for concerts, festivals or even just when out and about, this powerful zoom also works during motion picture recording. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function uses the centre part of the CCD to provide additional magnification, extending the zoom power to 15.6x.
Introducing the New POWER O.I.S
Panasonic’s Intelligent Auto mode – a hallmark of Lumix cameras – is now further advanced with the inclusion of further advanced image stabilisation system POWER O.I.S and Face Recognition*3.  In iA mode, the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim and shoot.
Taking advantage of Panasonic's accumulated optical technologies, MEGA O.I.S. (Optical Image Stabiliser) has been incorporated into Lumix cameras from the early stage of digital camera development. Demonstrating the absolute need for hand-shake compensation led to its prevalence throughout the industry. MEGA O.I.S. has now evolved into the new POWER O.I.S., helping prevent handshake even when using high-powered zoom. The new POWER O.I.S clearly captures subjects in the ultra-telephoto range, which previously required a tripod.
With twice the shake suppression capability of previous models, the new POWER O.I.S is particularly effective when shooting at night with a low shutter speed for example, whilst also greatly improving the quality of shots taken indoors where a flash cannot be used or where a photographer doesn’t want to use a flash because it would spoil the mood. Thanks to POWER O.I.S, beautiful photos can be taken in situations that previously resulted in blurring.
Advanced Face Recognition for Beautiful Portrait Photography
The iA mode is even further advanced with the inclusion Face Recognition*4, a function that "remembers" faces. When a familiar face is recorded several times, the camera will prompt you to register the face. Once complete, if the familiar face appears into your frame again, the camera will display the name you specified for the person and prioritise focus and exposure so that the registered face is bright and in sharp focus. Up to six people’s faces can be registered, and up to three can be simultaneously recognized to show their names once registered. Three images of each face can be registered for every person, to dramatically raise the detection accuracy. And when the angle of view is changed horizontally, the name display also rotates for easier reading.
With AF Tracking, the ZX1 can lock onto any subject and keep it in focus even if it moves - making it easy to get beautiful, clear shots when a great photo opportunity suddenly arises. Simply aim, lock, and shoot.
In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. Intelligent Exposure optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced beautifully. It now features an automatic backlight compensation function that activates whenever the camera detects the subject is in backlight. Intelligent Scene Selector automatically detects the five most common shooting situations - Portrait, Night Portrait, Scenery, Night Scenery and Macro - and switches to the appropriate Scene mode.
Outstanding Performance thanks to new Ultra High-Speed AF
Committed to ensuring seamless operation for stress-free photography, Panasonic is not one to rest on its laurels. In order to respond to the foremost desire of all photographers – to catch every possible shooting opportunity – Panasonic went back to the basis and developed an industry-leading, ultra high-speed AF that is twice as fast as its sister model the DMC-TZ7. If this wasn’t enough, Panasonic also dramatically shortened the start up time too.
To realize the ultra high-speed AF, a number of re-engineering and further  improvements are made including the adaptation of higher-speed actuator, the optimization of algorithms and the parallelization of software processing element.  The result is ultra high speed yet accurate AF performance for users to enjoy the airy shooting that has experienced never before.  Panasonic also replaced its linear program processing with parallel processing to achieve an ultra high-speed start-up of 1.1 second.
The Quick AF system helps keep focus on the subject while the camera is in recording mode even before pressing the shutter button halfway. This improves the chances of getting the shot because the focus is always near the subject and AF time is minimized. The user can activate all of these useful, convenient shooting-assist functions by simply selecting iA mode.
The Venus Engine V
In image processing, luminance noise and chromatic noise are reduced separately before and after signal processing. This is further refined by separating noise two-dimensionally into high-frequency and low-frequency noise. The circuits then effectively reduce only the low-frequency noise to minimize the unwanted noise and help produce beautiful, sharp still and motion images.
This multi-task image-processing engine has a super-fast response time. The shutter release time lag is as short as approx. 0.007 seconds, making it easy to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the ZX1/ZR1 can snap approx. 2.3 shots per second at 12.1-megapixel full resolution*5. In High-speed Burst shooting mode, it fires off an incredible approx. 10 shots per second*6 and the Flash Burst mode makes it possible to take consecutive shots with continuous emissions of the flash*7.
In addition to its outstanding performance, the high performance engine is also more energy efficient to extend the battery life up to 330 shots (CIPA) per a single charge.
Enjoy viewing your images
Highly specified, yet remaining easy to use – the new FX60 includes a variety of features to expand the fun and convenience for users. For example, all Lumix cameras can take 1920 x 1080 pixel HD (high-definition) quality photos that perfectly fit a wide-screen (16:9) HDTV for full-screen viewing. The new DMC-FX60 even records dynamic HD motion pictures in 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480)*8. With HD component output capability, you can enjoy watching still and motion pictures in stunning HD quality taken by your DMC-FX60 by simply connecting the camera to a TV via an optional component cable (DMW-HDC2).
In addition, with the included software PHOTOfunSTUDIO 4.0, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.
Elegantly finished with a high quality aluminium texture which resists fingerprints – you can choose from a wide range of colours (red, white, blue, black and silver). With its slim, compact, pocket-fitting size and impressive specifications, the ZX1 is a great partner for travelling or for everyday snapshots. The ZX1 will be available from September so there’s not long to wait!

*1 35mm film camera equivalent: 25-200mm
*2 As at 27th July 2009

*3 Turn Face Recognition item ON and register the person with full-face portrait on the shooting menu in advance.

*4 Based on a CIPA standard

*5 Max. 5 images in standard mode / 3 images in fine mode.

*6 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording. (approx.10 fps in Speed Priority mode /approx.6  fps in Image Priority mode)

*7 Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.

*8 1)In Motion Picture mode, the length of recording time depends on the capacity of the SDHC/SD Memory Card. (Up to the equivalent of 2 GB per motion-image recording.) When you set the motion picture quality to VGA 30fps, WVGA 30fps and HD(1280x720) 30/15fps, we recommend using a high-speed memory card with "10MB/s" or greater on the package. Some lens movement sounds may be recorded. 2)For Europe, motion images can be recorded continuously for up to 15 minutes.

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Panasonic has released the Lumix DMC-FZ35 (DMC-FZ38 in Europe) super-zoom digital compact camera with AVCHD lite HD video recording. Successor to the DMC-FZ28, it features an 18x optical zoom lens (27- 486mm equiv.), the new Power O.I.S image stabilizer and a faster Venus Engine HD processor. The 12.1 MP camera also features a Quick AF system that claims to be two times faster than that of the DMC-FZ28.

High Quality Photo and High Definition Movie with 18x Zoom – The DMC-FZ38 12.1-Megapixel Hybrid Super zoom Compact Camera Featuring New POWER O.I.S(Optical Image Stabiliser)

July 27, 2009 : Successor to the multiple award winning DMC-FZ28, Panasonic is pleased to introduce the Alumni DMC-FZ38 digital still camera, featuring an AVCHD Elite high-definition movie recording capability combined with powerful 27mm wide angle 18x optical zoom high quality LEICA DC VARIO-ELMARIT lens*1. Joining Panasonic's highly regarded FZ series of cameras that pack a high-powered zoom and a host of creative options including manual operation into a compact body, the FZ38 also boasts an upgraded O.I.S(Optical Image Stabiliser) the newly named POWER O.I.S. and ultra high-speed AF together with other enhanced features that boost user fun and convenience.

Hybrid Superzoom
The demand for digital cameras that can record higher-quality movie has grown in step with the trend toward larger HDTV screens and new technologies of movie recording. Now, in addition to Motion JPEG images, the DMC-FZ38 can record high-definition motion picture in AVCHD Lite*2. It features almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. The FZ38 also features Dolby Digital Stereo Creator to record high quality audio, so you can match the beautiful motion images with outstanding stereo sound. A single model that performs admirably as both a camera and camcorder, while achieving smooth, easy operation in both modes.
The DMC-FZ38 packages a 27mm wide angle LEICA DC VARIO-ELMARIT lens with F2.8 brightness and powerful 18x optical zoom*1 together with a 12.1-megapixel CCD into a compact body. Taking advantage of the versatile 27mm wide angle powerful 18x optical zoom lens, the FZ38 allows users to record both photo and movie with exceptional creative freedom.  The lens unit comprises of 11 elements in 8 groups, including 3 aspherical lenses and 2 ED lenses. Notably 2 ED lenses minimize the chromatic aberration that is likely to occur in telephoto images. This set of lenses secure picture quality high enough to pass Leica's stringent standards and delivers exceptional optical performance.
The super-powerful 18x zoom lens makes it easy to pull in subjects from far away or to take dramatic close-ups. For an added boost, zoom power can be increased to 35.2x with the Extra Optical Zoom function*3. The 27mm wide-angle feature is ideal for both broad landscapes and tight indoor shots, letting photographers capture a wider view. The 12.1-megapixel resolution allows photos to be greatly enlarged while still retaining outstanding detail, or edited by trimming and enlarging parts of the photo to print.
Panasonic’s iA Mode Just Keeps Getting Better – with new POWER O.I.S and Face Recognition
With the DMC-FZ38 taking great photos is that easy. Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. In iA mode the camera does all the work, leaving you free to compose shots and capture moments. Just press aim, and shoot.
Panasonic's Intelligent Auto now includes new POWER O.I.S.(Optical Image Stabiliser) – a feature that helps prevent handshake even when using high-powered zoom. The new POWER O.I.S clearly captures subjects in the ultra-telephoto range, which used to require a tripod.
With twice the shake suppression capability of previous models, the new POWER O.I.S is particularly effective when shooting at night with a low shutter speed for example, whilst also greatly improving the quality of shots taken indoors where a flash cannot be used or where a photographer doesn’t want to use a flash because it would spoil the mood. Thanks to POWER O.I.S, beautiful photos can be taken in situations that previously resulted in blurring.
The iA mode is even further advanced with the inclusion Face Recognition*4, a function that "remembers" faces. When a familiar face is recorded several times, the camera will prompt you to register the face. Once complete, if the familiar face appears into your frame again, the camera will display the name you specified for the person and prioritise focus and exposure so that the registered face is bright and in sharp focus. Up to six people’s faces can be registered, and up to three can be simultaneously recognized to show their names once registered. Three images of each face can be registered for every person, to dramatically raise the detection accuracy. And when the angle of view is changed horizontally, the name display also rotates for easier reading.
You can also specify the age of the registered subject and have both the name and the age of the subject stamped onto your photos. When babies under 3 years-old are registered, the camera will automatically switch to Baby mode if the baby appears into the frame. In playback, you can choose to display only photos that contain a specific registered face using Category Playback. You can also view image slideshows of only a selected person. Face recognition makes sorting archiving incredibly easy. This advanced face detection system also digitally corrects unwanted red-eye during recording. With AF Tracking, the FZ38 can lock onto any subject and keep it in focus even if it moves - making it easy to get beautiful, clear shots when a great photo opportunity suddenly arises. Simply aim, lock, and shoot.
In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. Intelligent Exposure optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced beautifully.
It now features an automatic backlight compensation function that activates whenever the camera detects the subject is in backlight. Intelligent Scene Selector automatically detects the five most common shooting situations - Portrait, Night Portrait, Scenery, Night Scenery and Macro - and switches to the appropriate Scene mode. Demonstrating it’s true hybrid capabilities, the iA mode is also available in motion image recording.
Outstanding Performance thanks to new Ultra High-Speed AF
The common concept shared by all new LUMIX products for 2009 second half is that of  seamless operation, which is indispensable for stress–free photography. Panasonic’s new industry-leading, ultra high-speed AF is twice as fast as its predecessor DMC-FZ28 while the start-up time is dramatically shortened too
To realize the ultra high-speed AF, a number of re-engineering and improvements are made including the adaptation of higher-speed actuator, the optimization of algorithms and the parallelization of software processing element.  The result is ultra high speed yet accurate AF performance for users to enjoy the airy shooting that has experienced never before.  Panasonic also replaced its linear program processing with parallel processing to achieve an ultra high-speed start-up of 1.2 second, a remarkable 20% decrease from previous models.
The Quick AF system helps keep focus on the subject while the camera is in recording mode even before pressing the shutter button halfway. This improves the chances of getting the shot because the focus is always near the subject and AF time is minimized. The user can activate all of these useful, convenient shooting-assist functions by simply selecting iA mode.
The Venus Engine HD
The high-speed, high-performance Venus Engine HD has been re-engineered to support the recording of beautiful, high-definition motion images in AVCHD Lite. With its twin CPUs, Venus Engine HD boasts approx. 2.4x processing capability, greatly improving the speed of camera operations.
In image processing, luminance noise and chromatic noise are reduced separately before and after signal processing. This is further refined by separating noise two-dimensionally into high-frequency and low-frequency noise. The circuits then effectively reduce only the low-frequency noise to minimize the unwanted noise and help produce beautiful, sharp still and motion images.
This multi-task image-processing engine has a super-fast response time. The shutter release time lag is as short as approx. 0.007 seconds, making it easy to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the FZ38 can snap approx. 2.3 shots per second at 12.1-megapixel full resolution*5. In High-speed Burst shooting mode, it fires off an incredible approx. 10 shots per second*6. Newly added Flash Burst mode makes it possible to take consecutive shots with continuous emissions of the flash*7.
Despite its outstanding performance, the high performance engine is also more energy efficient to extend the battery life up to 470 shots (CIPA) per a single charge*8.
Perfect for filming
Motion image recording*9 can be started by pressing a dedicated one-touch button on the camera's back panel - an extremely quick, convenient way to start motion image recording. Most of the camera's settings will be carried over when switched to motion picture recording. The powerful 18x optical zoom is available in movie recording, too.
A Wind Cut function is also available to block out most of the noise from background wind. The FZ38 also provides a Custom Colour mode and carries over 18 different scene modes from photo scene modes in movie recording. In AVCHD Lite*10 recording, you can select from three levels of motion image quality: SH (17 Mbps), H (13 Mbps) and L (9 Mbps).
The DMC-FZ38 concept goes much further than simply recording HD movies. Setting it aside from the movie recording capability of conventional digital cameras, the DMC-FZ38 also features a Creative Movie mode, which lets the user set the shutter speed and aperture manually to make even more impressive movies. Changing the shutter speed brings special effects to movies, which is especially suitable for shooting fast-moving subjects. The ability to control the aperture is convenient when there are several subjects at different distances and it is desired to have each of them stand out. Creative Movie mode gives the user a wider range of expressive possibilities to explore.
My Colour mode, which was popular in the Lumix G Micro System cameras, is a special option that gives free reign to the user's creativity. In My Colour mode, the colour, brightness and saturation parameters can be freely adjusted while seeing how the adjustments affect the picture lively on the monitor. This makes it easier and more fun to create interesting, expressive images. The user can adjust the settings that best suit the shooting conditions and his or her expressive intent, for greater photographic control.
The High Dynamic mode is newly added to the existing scene modes. This mode helps to capture a scene with moderate exposure even though the scene contains both bright and dark area together. The user can select either of three options, Standard, Art, or B/W, depending on the desired effect and personal taste to make the photo look natural to artistic.
The adoption of AVCHD Lite lets users enjoy watching not only still images, but also HD movies by simply inserting the SDHC/SD Memory Card into the VIERA Image Viewer (Bulit-in SDHC/SD Memory Card slot) on any compatible Panasonic Viera HDTV or DIGA Blu-ray Disc Player. Alternatively simply connect the camera via an option HDMI cable to a VIERA link-equipped TV and use the TV’s remote control to run slideshows including both still and motion images. 
In addition, with the included software PHOTOfunSTUDIO 4/0 HD Edition, it is easy to view and edit your recorded content. You may also upload your videos to YouTube or burn to a DVD disc for archiving.
Inheriting the highly regarded features found in the FZ series, the FZ38 continues to push the boundaries, offering further advancements including the new POWER O.I.S, ultra high-speed AF and AVCHD Lite motion recording. Available from September, the FZ38 offers exceptional creative freedom – perfect for beginners through to serious amateur photographers.
*1 35mm film camera equivalent: 27-486mm

*2The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. The "AVCHD Lite" is a subset of the "AVCHD format" for HD digital video cameras with HD video recording restricted to 720P. The new "AVCHD Lite" Logo and the "AVCHD Lite" License are restricted to devices within the AVCHD Video Camera category. Digital cameras have been added to the AVCHD Video Camera category.
*3 In 3 megapixel recording
*4 Turn Face Recognition item ON and resister the person with full-face portrait on the shooting menu in advance.
*5 Max. 5 images in standard mode / 3 images in fine mode.
*6 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording. (approx.10 fps in Speed Priority mode / approx.6 fps in Image Priority mode)
*7 Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
*8 Based on CIPA standard
*9 1)When you set the picture quality to HD, WVGA or VGA, we recommend using a high-speed card with "10MB/s" or greater displayed on the package. 2) Motion pictures can be recorded continuously for up to 15 minutes in some countries. 3)Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen.
*10 AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.

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Panasonic has released the Lumix DMC-FP8 digital compact. Sporting a new card style body design, it incorporates a 28-128mm equivalent lens with folding optics. It features the industry's fastest autofocus and a start-up time of 0.95 seconds. The 12.1MP camera with a 2.7 inch LCD also features the new Power OIS image stabilizer and offers HD video recording.

Introducing the Futuristic DMC-FP8 from Panasonic
with folding optics in a new stylish, flat design

July 27, 2009 : Panasonic is pleased to announce the introduction of the DMC-FP8, heralding a new style of Lumix camera. Boasting a futuristic-design the new addition has a stylish flat body built of high-quality aluminium, providing an attractive design for the camera's rear surface – the part most frequently seen by the user.  To further add to its appeal, the FP8 features a blue LED cursor button, adding elegance to the design each time they are pressed. The DMC-FP8 features a high-quality, 12.1-megapixel, 28mm, 4.6x Leica DC lens with folding optics*1, as well as being equipped with many of the features Lumix cameras are renowned for, such as iA and Power 0.I.S. The DMC FP8 is a stunning all round camera that features both style and quality.

Folding Optics for Futuristic Fashion
The DMC-FP8 features a high-quality LEICA DC VARIO ELMAR 28mm wide-angle lens with a 4.6x optical zoom. This comprises of 10 elements and a prism unit in 8 groups, including 1 ED lens and 5 aspherical lenses with 6 aspherical surfaces, a difficult feat even by today's standards, this advanced lens unit passes Leica's stringent standards to deliver exceptional optical performance to the edges even adopting the folded optics. The body is flat due to the retracting lens with folding optics without a fixed lens barrel. The folded optics have been adopted to secure the toughness of the lens unit.
If you really want to get up close and personal to the object you are photographing, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 9.1x (252mm*2) by using the centre part of the 12.1-megapixel large CCD*3. 
Striking design – Stunning Specification
A key feature of the new DMC-FP8 is its high-speed AF, the industry's fastest in class level. Combined with a high-speed start-up of only 0.95 seconds, this gives the FP8 a fast response that helps to catch even the most fleeting photo opportunities. The 2.7-inch large Intelligent LCD offers dynamic and clear view out of its small body.
To realise the ultra high-speed AF, a number of re-engineering and improvements are made including the adaptation of a higher-speed actuator, the optimisation of algorithms and the parallelization of software processing element. The result is ultra high speed yet accurate AF performance for users to enjoy a freedom of shooting that has never been experienced before.
In image processing, luminance and chromatic noise are reduced separately before and after signal processing. This is further refined by separating noise two-dimensionally into high-frequency and low-frequency. The circuits then effectively reduce only the low-frequency to minimise the unwanted noise and help produce beautiful, sharp, still motion images.
This multi-task image-processing engine has a super-fast response time. The shutter release time lag is as short as approx. 0.006 seconds, making it easy to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the FP8 can snap approx. 2.3 shots per second at 12.1-megapixel full resolution*4. In High-speed Burst shooting mode, it fires off an incredible approx. 10 shots per second*5 and the Flash Burst mode makes it possible to take consecutive shots with continuous emissions of the flash*6.
Despite its outstanding performance, the high performance engine is also more energy efficient to extend the battery life up to 380 shots (CIPA) per a single charge*7.
iA (Intelligent Auto) Mode for Effortless Images
Panasonic's Intelligent Auto mode now includes POWER O.I.S. (Optical Image Stabiliser) that offers twice the repression power of conventional image stabilisation systems. Hand-shake, which occurs when the shutter button is pressed or while shooting at night with a slow shutter speed, is effectively compensated by the new POWER O.I.S. to deliver blur-free photography. This improves the quality of shots taken at night or indoors without a flash.
The DMC-FP8 also features the popular Face Recognition mode, a function that “remembers” faces. When a familiar face is recorded several times, the camera will prompt the photographer to register the face. Once registered, the camera will display the name specified for the person if the familiar face appears again, and prioritize focus and exposure so that the registered face is bright and in sharp focus.

This mode allows for up to three people to be simultaneously recognized and their names shown on the monitor once registered. Three face images can be registered for each person, to dramatically raise the detection accuracy. And when the angle of view is changed horizontally, the name display even rotates for easier reading.
Once you enter iA mode, these functions happen automatically along with other powerful shooting-assist functions – AF Tracking, Intelligent ISO Control, Intelligent Scene Selector, Intelligent Exposure and Quick AF- so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation.
Create HD Movies Too
All Lumix cameras can take 1920 x 1080 pixel HD (high-definition) quality photos that perfectly fit a wide-screen (16:9) HDTV for full-screen viewing. The new DMC-FP8 even records dynamic HD motion pictures in 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480) . With HD component output capability, you can enjoy watching still and motion pictures in stunning HD quality taken by your DMC-FP8 by simply connecting the camera to a TV via an optional component cable (DMW-HDC2).
In addition, with the included software PHOTOfunSTUDIO 4.0, it is easy to view and edit your recorded contents, making it easy to view all your families’ special moments in high definition. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.
Fun of Photography
A total of 27 scene modes are available with the DMC-FP8 and the High Dynamic mode is a new addition for the DMC-FP8. The Photo Frame mode allows you to shoot images with fine frame-like decorations, making them the perfect gift. The High Dynamic mode helps to capture a scene with moderate exposure to give you the best results. The user can select one of three options, Standard, Art, or B/W, depending on personal taste to get the desired result.
In addition, the DMC-FP8 also has PHOTOfunStudio 4.0 as its included Software, making it easy to edit your recorded contents. You may also Choose to upload your videos to YouTube or burn them to a DVD disc for archiving.
Available in red, black and silver*8the DMC-FP8 will ensure that you stand out from the crowd.
*1 35mm film camera equivalent: 28-128mm
*2 In 3 megapixel resolution mode
*3 Max. 5 images in standard mode / 3 images in fine mode.
*4 3 megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording. (approx.10 fps in Speed Priority mode / approx.6 fps in Image Priority mode)
*5 Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
*6 Based on a CIPA standard.
*7 In Motion Picture mode, the length of recording time depends on the capacity of the SDHC/SD Memory Card. (Up to the equivalent of 2 GB per motion-image recording.) When you set the motion picture quality to VGA 30fps, WVGA 30fps and HD(1280x720) 30/15fps, we recommend using a high-speed memory card with "10MB/s" or greater on the package. Some lens movement sounds may be recorded. For Europe, motion images can be recorded continuously for up to 15 minutes.
*8 Availability of the colour varies depending on the sales area

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Panasonic has announced the Lumix DMC-FX65 (FX60 in Europe) digital compact camera. It incorporates a 5x optical zoom lens (25-125mm), 2.7 inch LCD and a 12.1MP sensor. It features the latest Venus Engine V processor, Power OIS image stabilizer and HD output.

Sleek and Super Slim Profile with 25mm Wide Angle Lens – Panasonic’s DMC-FX60 Featuring POWER O.I.S

July 27, 2009 : Beautifully designed and packed with high-end features, Panasonic is pleased to announce the new DMC-FX60, an eminently worthy addition to the Lumix line of advanced digital cameras.  Featuring a 25mm ultra-wide-angle*1 LEICA DC lens and powerful 5x optical zoom, this 12.1-megapixel ultra elegant compact camera is set to be a firm favourite.

Looking at the Lens
The new DMC-FX60 packages a 25mm Leica DC VARIO-ELMARIT high-quality lens with 5x optical zoom, offering F2.8 brightness. Comprising 7 elements in 6 groups, including 3 aspherical lenses with 5 aspherical surfaces, this advanced lens unit passes Leica's stringent standards and delivers an exceptional optical performance. Notably, Panasonic achieved the world’s first incorporation of 0.3mm super thin aspherical lens and the industry first 0.3mm spherical lens in the DMC-FX60*2. This makes it possible to fit the 25-125mm high performance lens in an astonishing slim and compact body. The 25mm ultra-wide-angle lens records almost double the viewing space at the same shooting distance compared to ordinary 35mm cameras. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 9.8x by using the center part of the CCD.
Outstanding Performance thanks to the Enhanced Venus Engine V
The common concept shared by all new LUMIX products for 2009 second half is seamless operation, which is indispensable for stress-free photography. In order to respond to the foremost desire of all photographers – to catch every possible shooting opportunity, Panasonic went back to the basics and developed an industry-leading, ultra high-speed AF that is twice as fast as its predecessor FX40. Not only is AF speed much improved, start-up time has been much reduced also.
To realize the ultra high-speed AF, a number of re-engineering and further improvements are made including the adaptation of higher-speed actuator, the optimization of algorithms and the parallelization of software processing element. The result is ultra high speed yet accurate AF performance for users to enjoy a freedom of shooting never possible before. Panasonic also replaced its linear program processing with parallel processing to achieve an ultra high-speed start-up of 1.1 seconds – remarkable!
In image processing, luminance noise and chromatic noise are reduced separately before and after signal processing. This is further refined by separating noise two-dimensionally into high-frequency and low-frequency noise. The circuits then effectively reduce only the low-frequency noise to minimize the unwanted noise and help produce beautiful, sharp still and motion images.
This multi-task image-processing engine has a super-fast response time. The shutter release time lag is as short as approx. 0.006 seconds, making it easy to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the FX60 can snap approx. 2.3 shots per second at 12.1-megapixel full resolution*3. In High-speed Burst shooting mode, it fires off an incredible approx. 10 shots per second*4 and the Flash Burst mode makes it possible to take consecutive shots with continuous emissions of the flash*5.
In addition to its outstanding performance, the high performance engine is also more energy efficient and extends the battery life up to 360 shots (CIPA) per a single charge.
Intelligently Speaking
With the DMC-FX60, taking great photos is that easy. Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of mis-shots. In iA mode the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim,and shoot. This mode is now further advanced with the inclusion of POWER O.I.S. and Face Recognition for the DMC-FX60.
Taking advantage of Panasonic's accumulated optical technologies, MEGA O.I.S. (Optical Image Stabiliser) has been incorporated into Lumix cameras from the early stage of digital camera development. This helped to show all digital camera users the absolute need for hand-shake compensation, and led to its prevalence throughout the industry. MEGA O.I.S. has now evolved into the new POWER O.I.S. on the DMC-FX60, with a noticeable performance improvement - twice the shake suppression capability of previous models.
Camera hand-shake , which is physically generated when pressing the shutter button or when shooting at night with a slow shutter speed, is recognized as a low- frequency vibration, for which the new POWER O.I.S. is particularly effective. This greatly improves the quality of shots taken at night or indoors where a flash cannot be used, or where the photographer doesn't want to use a flash because it would spoil the mood. It captures beautiful photos in situations that previously resulted in blurring.
The DMC-FX60 features Face Recognition*6, a function popular in the previous FX40 but with several upgrades. Three face images can be registered for each person, to dramatically raise the detection accuracy. And when the angle of view is changed horizontally, the name display also rotates for easier reading.

Once you enter iA mode, these functions happen automatically along with AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure - so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
The Fun of Photography
Highly specified, yet remaining easy to use – the new FX60 includes a variety of features to expand the fun and convenience for users. For example, all Lumix cameras can take 1920 x 1080 pixel HD (high-definition) quality photos that perfectly fit a wide-screen (16:9) HDTV for full-screen viewing. The new DMC-FX60 even records dynamic HD motion pictures in 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480)*7. With HD component output capability, you can enjoy watching still and motion pictures in stunning HD quality taken by your DMC-FX60 by simply connecting the camera to a TV via an optional component cable (DMW-HDC2).
In addition, with the included software PHOTOfunSTUDIO 4.0, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.
Available in silver, black, violet, and blue*8, the FX60 is a truly distinctive camera, with higher specifications that clearly distinguish it from other slim, stylish models. The DMC-FX60 will be available from September 2009.
*1 35mm film camera equivalent: 25-125mm
*2 As at 27th July 2009
*3 Max. 5 images in standard mode / 3 images in fine mode.
*4 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording. (approx.10 fps in Speed Priority mode /approx.6  fps in Image Priority mode)
*5 Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording
*6 Turn Face Recognition item ON and resister the person with full-face portrait on the shooting menu in advance. Refer to back page for detail.
*7 1)In Motion Picture mode, the length of recording time depends on the capacity of the SDHC/SD Memory Card. (Up to the equivalent of 2 GB per motion-image recording.) When you set the motion picture quality to VGA 30fps, WVGA 30fps and HD(1280x720) 30/15fps, we recommend using a high-speed memory card with "10MB/s" or greater on the package. Some lens movement sounds may be recorded. 2) For Europe, motion images can be recorded continuously for up to 15 minutes.
*8 Availability of colour varies depending on the sales area

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Ricoh has released the GR Digital III premium compact camera with a fast f1.9 28mm equivalent prime lens. Successor to the GR Digital II, it uses a new 10MP sensor with larger pixel pitch than its predecessor. It continues the Ricoh tradition of high resolution screens, becoming one of the first compact to offer a 920,000 dots VGA panel. A new imaging engine, in combination with the more sensitive sensor promises to improve high ISO performance. It also gains faster AF and a 'full-press snap' mode that jumps to a preset focus distance for fast street shooting. It can also shoot a burst of up to 5 RAW files in continuous or bracketing mode.

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Fujifilm has introduced the FinePix F70EXR featuring a new half-inch 10 megapixel Super CCD EXR sensor. It has a 10X image-stabilized zoom starting at 27mm equivalent and a 2.7 inch LCD screen. The EXR technology uses the sensor in three different ways to optimize resolution, dynamic range or low-light performance. The camera features a new Pro-Focus and a Pro-Low light mode which use multiple exposures in an attempt to mimic DSLR depth-of-field and low light performance.

FinePix F70EXR: A Stylish New EXR Model for the Long Zoom Compact Market

22 July 2009: Fujifilm today announces the FinePix F70EXR, the Company’s first model in the growing long-zoom compact sector.

The FinePix F70EXR gives three critical improvements on current models. First, image quality. The one drawback with long zoom cameras is that the sensor has to be necessarily small, with less light reaching the CCD than would be the case with standard compacts. Fujifilm has introduced its award-winning EXR technology into the FinePix F70EXR, giving a significant improvement in image quality against other models. The second major benefit of the FinePix F70EXR is the neat compact design.

At only 22.7mm thick and crafted into a beautiful sculpted shell with a double -coated lacquer finish. Lastly, Fujinon 10x Zoom lens, developed in conjunction with the Super CCD EXR sensor, produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto.

Super CCD EXR-The Quality Edge
Introduced earlier this year with the FinePix F200EXR, this radical new approach to sensor technology has paid handsome dividends with a stream of positive reviews. Modelling the EXR sensor on the human eye, for the first time the user can ‘flex’ the behaviour of the sensor according to the scene to the photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded.

When light is strong but contrasty, the sensor can switch to DR (Wide Dynamic Range) mode to get the optimal balance between highlight and shadows. Lastly, in low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions.

EXR was invented to maximise quality when the size of the sensor is necessarily constrained. So EXR is a perfect sensor for a long zoom compact, delivering extraordinary results even in the most challenging conditions.

EXR Modes – You Decide
The FinePix F70EXR is fitted with the same EXR Priority modes as its more premium F and S sister cameras (F200EXR and S200EXR). Users can choose to default to HR ‘Resolution Priority’, SN ‘High ISO & Low Noise Priority’ or DR ‘D-Range Priority’ for consistent shooting using one sensor setting (for instance, always choosing ‘best dynamic range’ whatever the lighting conditions).

A fantastic addition to the FinePix F70EXR, EXR Auto takes the guesswork out of setting the camera by doing everything for you. EXR Auto is essentially a very sophisticated set of program modes. The camera can automatically detect six different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and not only will optimise focus, colour balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene.

Users of the FinePix F70EXR will rely heavily on EXR Auto for their general photography, as for many, letting the camera ‘do all the hard work’ leaves the photographer free to concentrate on getting the best shot possible. And a camera like the FinePix F70EXR, taking demanding shots in challenging conditions from macro to full telephoto, needs a sophisticated sensor and control algorithms to ensure every shot looks the very best.

Super Slim 10x Zoom Lens
Most long-zoom compacts are hybrid models between bigger bridge equivalents and smaller 5x compacts. They are often bulky and not designed to be pocketable. After much market testing Fujifilm opted for a sleek, thin design, almost the same thickness as current x5 models. The FinePix F70EXR is not only perfect for general family use but also for ‘enthusiast’ photography and will be a perfect camera for both men and women alike.

The 22.7mm-thick metal chassis oozes quality while the double-coated varnishing not only protects the camera from accidental knocks, but provides a jewellery-like finish.

It’s all in the lens
Long zoom compacts depend heavily on the quality of the optics, so no expense has been spared to provide the FinePix F70EXR with the sharpest, clearest Fujinon 10x zoom lens. The lens of F70EXR features Super Electronic Beam Coating (EBC). The original coating system of Fujinon that keeps ghosting and flare to minimum to promise optimal picture quality. Enabled by making the reflection to low level even under extensive wavelength with special coating structure. At the same time, newly designed complex aspheric lens and original lens driving unit promises minimum color aberration all in a slim body.

DSLR-like Effects with Pro-Focus Mode
Typically, one of the ways to distinguish ‘DSLR’ photography from ‘compact’ photography has been the use of ‘wide aperture’ to create mood and depth in a picture. These ‘professional’ shots are now possible on the FinePix F70EXR, uses Pro Focus Mode to combine 2 or 3 burst shots together. Through complex digital imaging technology, a crisp shot of the subject is created against a defocused background and foreground. Ideal for portraiture, nature photography or any subject which needs ‘lifting’ from its background, the FinePix F70EXR Pro Focus Mode provides satisfying professional results at the touch of a button.

The Pro Low-light Mode is applied to solving the problems of noisy low light shots. With current cameras, it is possible to achieve relatively blur-free low light shots using high ISO and CCD shift (or optical image) stabilization. But this comes at a cost, as the ISO 1600 setting will invariably produce distracting and ugly noise. Once switched to Pro Lowlight Mode, the camera will take burst of 4 high sensitivity images using Pixel Fusion Technology* in quick succession. By Multi Frame Technology, 1st, 2nd, 3rd and 4th images are overlapped to create one image with extremely low noise.

Load Your FinePix F70EXR with Film
Similar to other high-end FinePix models, the FinePix F70EXR offers 5 different film ‘modes’ to allow the photographer full creative expression to explore a variety of pre-set colour and contrast modes designed around Fujifilm’s most famous film emulsions. The modes are: Velvia/Vivid (for dramatic full saturation colour), PROVIA/Standard (for classic ‘neutral’ photography), ASTIA/Soft (for gentle, low contrast portraiture and soft, fine, smooth tonality), Sepia (for antique, warms tones) and Black & White (for dramatic monotones). In the Velvia and Astia modes, the dynamic range can now be set to 800% to improve highlight detail yet further.

New ‘Super Intelligent’ Flash
The FinePix F70EXR offers a radically improved flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.

New High Contrast LCD
The FinePix F70EXR is fitted with an improved high contrast 230k dot 2.7” LCD. The high contrast LCD is a considerable benefit in bright light. The Wide View Filter on the LCD means that the camera can be pitched at various shooting angles to enable framing of awkward shots. Viewable at 160 degrees in both vertically and horizontally, the LCD is bright and clear for beautiful rendition of shots in playback.

Dual Image Stabilization
Long zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix F70EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and CCD Image Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.

Face Detection With Automatic Red-eye Removal
To provide perfectly exposed and focused portrait shots, the FinePix F70EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye, as fast as 0.1 second, and then saves both the original and the corrected image file automatically.

Summary of the FinePix F70EXR Specifications

• Super CCD EXR 1/2” 10 Megapixel switchable sensor
• EXR Priority Modes and EXR Auto Modes
• Fujinon 10x optical zoom (27mm - 270mm)
• 2.7”, 230k dot High Contrast LCD Monitor
• Ultra High sensitivity (up to ISO 12800 at 3 MP Resolution)
• Pro Focus Mode / Pro Low light Mode
• Dual Image Stabilization (ISO and CCD Shift)
• 5 Film Simulation Modes
• Up to 800% Wide Dynamic Range
• Face Detection with Automatic Red-eye Removal
• Super Intelligent Flash
• Movie Mode with sound (640 x 480, 30 fps)
• High Speed Continuous Shooting of 5 fps up to 12 frames (3 MP resolution)
• 230 shot battery life (with included NP-50 Li battery

Availability & pricing
The FinePix F70EXR will be available end of August 2009. SRP will be announced nearer to the date of the launch.

* Pixel Fusion Technology: Technology of Fujifilm changing the colour filter arrangement. Two side-by-side, same-coloured pixels are taken together as a single pixel. The area of imaging elements is doubled, the sensitivity is twice the normal level, and "dark noise" is extremely small. Therefore, it is possible to create a high sensitivity image with little noise, instead of increasing the gain from a single pixel and increasing the noise

Fujifilm Finepix F70EXR

Sensor	• 1/2" Super CCD EXR • 10.0 million pixels
Image sizes	• 3616 x 2712 • 3616 x 2400 • 3616 x 2048 • 2592 x 1944 • 2592 x 1728 • 2592 x 1440 • 2048 x 1536 • 2048 X 1360 • 1920 x 1080
Movie clips	• 640 x 480 pixels, 320 x 240 pixels @ 30 fps • AVI (Motion JPEG )
File formats	• JPEG (Exif Ver. 2.2 ) • Movie : AVI (Motion JPEG ) with sound • Audio: WAVE format, Monaural sound
Lens	• Fujinon 10x Optical zoom lens • 27-270mm equiv. • f=5.0mm -50mm • F3.3-F5.6
Image stabilization	CCD-shift
Digital zoom	Approx. 4.0x
Focus	Auto Focus
AF area modes	• Cente • Area • Multi • Continous AF
AF assist lamp	Yes
Focus distance	• Normal: Wide angle: Approx. 45cm / 1.5 ft to infinity, Telephoto: Approx. 2m / 6.6 ft. to infinity • Macro: Wide angle: Approx. 5cm/ 0.2 ft. to 80cm / 2.6 ft Telephoto: Approx. 90cm-2.5m / 3 ft to 1m / 3.3 ft
ISO sensitivity	• Auto • ISO 100 • ISO 200 • ISO 400 • IS O 800 • ISO 1600 • ISO 3200 • ISO 6400 • ISO 12800
Metering	TTL 256-zones metering
Exposure modes	Programmed AE, Aperture Priority AE, Manual
Shuttter speed	Auto : 1/4 sec to 1/1500 sec All other modes : 8 sec to 1/2000 sec
Aperture	Wide: F3.3 – F6.4 Tele: F5.6 - F11
Shooting modes	• Mode dial: Auto, EXR, Natural Light, Natural Light & with Flash, SP, P, M, Movie • SP: Pro Focus, Pro Low-light, Portrait, Portrait Enhancer, Landscape, Sport, Night, Night(Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text
White balance	Automatic scene recognition. Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light and Custom
Self timer	Approx. 10 sec./ 2 sec. delay
Continuous shooting Modes	• Top-3 • High-speed Top-12 (Number of recorded pixels :”S” only) • Final-3 • High Speed FInal-12 (Number of recorded pixels :”S” only)
Flash	• Auto flash Effective range: 4.2 m • Flash modes : Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
LCD monitor	• 2.7 inch • approx. 230,000 pixels • TFT color LCD monitor • approx. 100% coverage
Digital input/output	• USB 2.0 High Speed
Video output	NTSC / PAL selectable
Storage	• Internal memory (Approx. 47 MB) • SD/SDHC memory card
Power	• Rechargeable NP-50 Li-ion battery (included)
Weight (no batt)	Approx. 180 g
Dimensions	99 (W) x 59 (H) x 23 (D) mm 3.9 (W) x 2.3 (H) x 0.9 (D)

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