Bharti Airtel Limited has launched Airtel digital TV, its Direct To Home (DTH) Satellite TVservice that promises to redefine the digital home entertainment experience in 62 cities across India starting October 9, 2008. Airtel digital TV uses the latest MPEG4 standard with DVB S2 technology for exceptional picture clarity and high quality audio, and High Definition ready interactive content. They also claim a 20% larger dish antennaensures better performance during rain. In addition Airtel digital TV introduces some great new features that will encourage DTH users of other services to switch. This will surely challenge the big Indian DTH players already in the market like Dish TV,Tata Sky and Big TV. I personally subscribe to Tata Sky, but some of the Airtel Digital TV features are really tempting.
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