FinePix Z900 EXR – style and substance in perfect harmony

April 5, 2011: The undeniably glamorous addition to Fujifilm’s spring 2011 collection, the new FinePix Z900EXR is sure to get tongues wagging. With its effortless good looks, feature-packed specification and brilliant picture-taking performance, its set to become the must-have camera for Fashionistas this season.

Stepping into the shoes of the Z800EXR, the new FinePix Z900EXR comes in an eye-catching high gloss finish and offers a wide selection of Fujifilm’s latest technologies to help deliver great images in all conditions. Specification highlights include a brand new EXR-CMOS sensor, 5x wide-angle zoom lens, touch-screen LCD with improved user interface, a selection of high speed shooting modes and high quality video capture all packed into a slim body that’ll fit neatly into a bag or pocket. Meaning style-conscious photographers no longer have to compromise looks for picture quality.

Beauty is more than just skin deep
While the FinePix Z900EXR may be stunning to look at, it also has inner beauty in the shape of the all-new 16 megapixel EXR-CMOS sensor.

Found in other new premium FinePix models including the HS20EXR and F550EXR, the sensor combines two cutting edge technologies to help deliver brilliant pictures in any lighting conditions. Whether you’re shooting outside in bright sunlight, or indoors in subdued lighting, the EXR-CMOS will come into its own thanks to the combination of a Back Side Illuminated (BSI) sensor and triple-layer EXR array.

With conventional sensor design, light has to pass through a layer of wiring before it reaches the photo diodes. This reduces the amount of light hitting the sensor. But with a BSI sensor, the wiring layer and photo diodes are reversed so sensitivity is improved; a benefit that’s particularly obvious when shooting in low light conditions.

The triple-layer EXR array adds further versatility by modifying its behaviour according to the picture-taking situation. Users can either let the Z900EXR choose the correct setting itself by selecting the EXR Auto mode, or pick from three manual options:

High Resolution mode should be chosen when you’re after exceptional image quality. The FinePix Z900EXR uses the full 16 megapixel resolution to produce images that can printed out at A3 size straight from the camera.
Signal to Noise mode is the one to choose in low light conditions where the combination with the BSI sensor makes for superb results. To achieve this, the Z900EXR uses Pixel Fusion where it doubles the size of the pixels to make them more sensitive to light.
Finally, Dynamic Range mode cleverly takes two pictures and combines them to provide a range of up to 1600%. This makes light work of scenes with lots of contrast such as a landscape on a summer’s day or a portrait where the light source is behind the subject.

3.5 inch LCD: a touch of class
Fujifilm has harnessed the very latest touch-screen technology on the FinePix Z900EXR. The large, 3.5 inch LCD has 460,000 pixels for high image quality, plus it adds Multi Touch functionality to make it even easier to check sharpness and clarity on your shots. With the Z900EXR you can use two fingers to expand and reduce image size or simply swipe from side-to-side to scroll through your shots, iPhone-style.

An improved user interface also ensures that the camera is easier and more pleasant to use. Pixellated graphics are so last year! Now they’ve been replaced with rounded text and graphics thanks to Vector fonts and Flash-based animation. What’s more, the improved graphics are scaleable, so you’ll benefit from the improved interface whether you’re using the camera’s rear LCD or viewing images through an HDTV via the mini HDMI output.

Great shots, in the blink of an eye
How many shots have you missed because your current compact hasn’t been able to keep up with the action? The FinePix Z900EXR makes missed shots a thing of the past thanks to its selection of features for super-fast capture.

You can shoot up to 3 frames per second at 16 megapixel resolution, which will ensure you keep up with even the fastest action. Speed demons won’t be disappointed by the high speed video function either with an incredible 320 frames per second available, which will stop anything in its tracks.

This high speed functionality has benefits for more conventional images, too. The FinePix Z900EXR’s Pro Low Light and Pro Focus modes both capture multiple images in the blink of an eye and then combine them to deliver brilliant results. Pro Low Light will help you get perfect images in lower lighting conditions without having to resort to using a tripod or other support, while Pro Focus takes images at different focusing points to produce a blurred background; perfect for concentrating full attention on portrait subjects.

Video quality doesn’t come any better
Fujifilm recognises that the world doesn’t just revolve around still images, which is why the FinePix Z900EXR features high quality Full HD video capability even in low light conditions with Pixel Fusion Movie technology. Here, pixels are doubled up to make them more sensitive to low light so it is perfect for the night party season! Also, it can save as the H.264 format; which doesn’t take up as much room on the memory card as a conventional AVI file. Not only does this mean you can shoot more high quality 1080p footage, it’s easier to share with friends and family via sites like YouTube, or by simply plugging the camera straight into a HD-ready TV.

Slim and good looking
Available in four high gloss colours – Brilliant Black, Gloss Red, Hot Pink and Royal Blue - there’s a FinePix Z900EXR to suit everyone (and every outfit!), plus its ultra slim body measuring just 18.2mm wide is easy to take anywhere.

Despite these svelte proportions, the Z900EXR still manages to pack in a 5x wide-angle zoom lens covering 28-140mm (35mm equivalent) so you’ll be ready to capture everything from group shots, to tightly-cropped head and shoulders portraits. Plus, there’s no need to worry about the battery running out half way through your evening; it now offers approximately 220 frames per charge. Absolutely fabulous!

Fujifilm FinePix Z900EXR key features: